How to Design a Great Flag
There are widely recognizable flags that bend a few design rules, but flag scholar Ted Kaye outlines five principles that govern the design of most great flags.
1. Keep It Simple
The flag should be so simple a child can draw it from memory...
2. Use Meaningful Symbolism
The flag’s images, colors, or patterns should relate to what it symbolizes...
3. Use 2 - 3 Basic Colors
Limit the number of colors on the flag to three which contrast well and come from the standard color set...
4. No Lettering or Seals
Never use writing of any kind or an organization’s seal...
5. Be Distinctive or Be Related
Avoid duplicating other flags, but use similarities to show connections...
Here's the Issue
The multitude of colors and its odd shape make the current flag more costly to manufacture than a typical flag. This results in a higher cost for consumers as well as costs to the city for any large flags they print.
"The best part about municipal flags is that we own them. They are an open-source, publicly owned design language of the community. When they are done well they are remixable, adaptable, and they are powerful." - Roman Mars
With a great city flag that generates a positive feedback loop between the city and the flag we can foster greater pride and appreciation for both. Redesigning the flag means connecting citizens in a new way.
Together We Can Fix Our Flag